Complimentary UK delivery over £25014-day right to cancel under UK lawMade in limited runsClient care: +44 20 7946 0000Elite Celestial — Collection I now openFree UK returns within 30 daysComplimentary UK delivery over £25014-day right to cancel under UK lawMade in limited runsClient care: +44 20 7946 0000Elite Celestial — Collection I now openFree UK returns within 30 days
The Atelier

A young house
with old instincts

Crimson Luis was founded in 2026 and trades from England. We are not an old maison and we do not claim to be one. What we have is a point of view, a short list of mills, and a refusal to make more than we can finish properly.

Where it comes from

Spain, read
as a discipline

The Spanish court is remembered for excess, but the clothes themselves were governed by rules — a limited palette, a fixed silhouette, and a single permitted point of ornament. That is a design brief, not a costume.

We took the rules and dropped the excess. Our palette is four colours plus crimson. Our silhouettes are long, straight and shoulder-led. Our ornament appears once per garment and usually where only the wearer will find it.

Elite Celestial is the name of the doctrine and of the first collection: ten garments, each fixed to a star, each cut once.

The house

Two founders

R
Chairman
MD Rimon Ali

Chairman of Crimson Luis. Responsible for the house's direction, its supplier relationships and its commercial governance. He set the rule the business runs on: no run is produced that the atelier cannot finish by hand.

Z
Chief Executive
ZM Protique

Chief Executive of Crimson Luis. Leads design, the collection calendar and everything a client actually touches — from the cut of a lapel to the wording of a delivery email. Elite Celestial is his brief.

A note on claims. Crimson Luis is an independent English company with no royal appointment, warrant or endorsement, and no historic connection to any royal household. Our references to Spanish court dress describe where our design ideas come from, and nothing more.
Craft & sourcing

Where the cloth
actually comes from

Biella, Italy

Double-faced cashmere

Two faces bonded without adhesive, so a coat needs no lining and no interfacing. It is the reason the Corona weighs what it weighs.

Hawick, Scotland

Six-gauge cashmere

Fully fashioned and linked by hand at the shoulder. A knit made this way holds its line for a decade.

Lancashire, England

Wax-finished gabardine

Woven tight, waxed low-sheen, and reproofable at home once a year. Built to be kept, not replaced.

London, England

Hand finishing

Collars rolled, hems weighted, buttonholes cut, clasps set. Every piece passes through one pair of hands at the end.

1 What we promise

  • Run sizes printed on the label, and honoured.
  • Fibre content stated in full, with no blended-in filler we have not named.
  • A free first alteration within twelve months.
  • Replacement buttons and clasps posted free, for the life of the garment.
  • A human reply to every message within one working day.
What we are still building. We are a new house. We do not yet have a published supply-chain audit or a repair workshop of our own. When we do, they will be listed here with dates.

Come and see
what we made